WING exists to give the night back to the people living it.
We started with a simple frustration: planning something special had become a second job. Endless tabs, scattered reviews, a group chat that never lands on a decision. WING was built to dissolve all of it, and to do right by the restaurants on the other side of the table.
Lake Jacobson
Founder & CEO
“I kept watching the same thing happen. Friends spending more energy organizing the night than enjoying it. The best restaurants in my city were doing extraordinary work, and discovery still came down to luck or a feed.”
“I wanted to build the opposite of a booking funnel. Something that understood the occasion, designed the whole evening, and handled the logistics quietly in the background. And I was adamant it be free, for the people using it and for the restaurants we send them to. A platform should earn its place by creating value, not by taxing the people who make the experience real.”
“That's WING. We plan, we book, you enjoy. That's the whole promise.”
Lake Jacobson, Founder
A different idea of what a platform owes its community.
Tap any principle to read more.
Free for guests. Free for restaurants. By design.
Most platforms in this space grow by charging the restaurant: a cut of every cover, a fee for visibility, a toll on the very experience they're selling. We think that's backwards. WING earns its place by being genuinely useful, sending real guests to rooms that deserve them and giving operators tools and exposure without ever reaching into the till. When restaurants win, WING wins. That alignment is the entire business.